In Western Australia, nature’s canvas bursts into vivid colour as wildflower season sweeps across the landscape.
Feature by Western Australia
With over 12,000 species in bloom — half found nowhere else on Earth — the season stretches from June to November, transforming everything from red dunes to coastal plains. Explore carpets of everlastings in pinks, yellows, and whites, and discover delicate blooms along walking trails that invite you into a world brimming with life. Whether you’re on a self-drive adventure, staying at an outback station, or joining a guided tour, Western Australia’s wildflower season calls to the inner wanderer in all of us.
Frances Pollock, co-owner of Wooleen Station (temporarily closed), has spent years nurturing and conserving this 380,000-hectare property in Western Australia’s Murchison region. Passionate about sustainability and biodiversity, Frances is deeply connected to the land, working to preserve its natural beauty for future generations.

Frances Pollock, Woolen Station
Can you confirm what species are around Wooleen Station? I assume they are pink and yellow everlastings on different parts of the Station?
The pink ones are Lawrencella davenportii or Sticky Everlastings. The white are typical Rhodanthe chlorocephala ssp. splendida Splendid Everlasting. Finally, the yellow are Myriocephalus guerinae or Batchelor buttons. All taken on a short 3km from the Wooleen Homestead.
What other wildflower species bloom at Wooleen Station. If you know how many different species of flora and fauna are on the property, that would be amazing!
The flora and fauna here is incredibly diverse and intricate. The Department of Agriculture did a survey recording over 830 vascular species in the Murchison area. Aside from the dasies starting to emerge, we have endless paddocks of Eremophila, Grevilia, Cassia, Parakeelya, Solanum and Hakea already in bloom. We'll also have Pink Everlasting, Pompom Heads and Native Cornflowers on the way.

Wildflowers at Wooleen Station, Murchison
When is the best time to see wildflowers at Wooleen Station, and surround Wildflower Country?
The last week of July onwards is going to be best in 2024. It's an early season, but the consistent rains mean it'll carry on for a good six weeks while we have so much moisture in the soil. You don't always get to see the outback teeming with so much life. It's positively buzzing with native bees and birds eager to drink the pollen.
Why else should visitors get out to Wooleen Station during wildflower season?
In 2024 we launched our new cafe 'Milimanmanha' and also our dingo encounters. The dingo encounter is a unique opportunity to be up close and interact with Australia’s majestic predators in their natural habitat. Our encounter is not just a visit. It’s an educational adventure that deepens guests understanding and appreciation of Australia’s top-order land-based predator. This experience is important to us because it helps to tell the story of Australian ecology and biodiversity, and the importance of natural systems to maintain balance and health. The very reason we have so many amazing wildflowers to show!

Wooleen Station, Murchison
What do you love most about this time of year?
For me, Wooleen is a vast beautiful landscape that allows you to slow down and hold tenderness for things that are important. Time stands still here. The blue skies, the red earth, the kaleidoscope of colours in wildflower season, the chorus of birds at dawn and dusk. The smells. Everything about living at Wooleen awakens your senses, it helps to clear your mind, and create space for the things most important!
Published September 2024.